ROLE
Art Director
Scare Tactics is a horror prank show where normal people are placed inside short horror films and everyone is on it expect for the person getting pranked. This is a reboot of the classic series this time by Jordan Peele and Monkeypaw productions.
KEY ART
Designer: Dustin Avilla
Main Key Art
Secondary Teaser Art by Lindeman & Associates
OOH
PROMO GRAPHICS
GFX Agency Partner: Block & Tockle
SOCIAL
STUNT
Agency Partner: Triple Play
We tapped Triple Play to help us come up with buzzy content to accomplish two goals: 1. Sample the Show and 2. Create buzz and awareness of the new show. We landed on these two social media stunts to stop people's scrolls and pull them in enough to sample the show.
