THE ASK
We were tasked to come up with a fun, youthful, and authentic way to promote the popular podcast-made-into-TV show "LadyGang" that felt just as bold, and attention-grabbing as their conversations are naturally.
THE CHALLENGES
Because of the nature of the show being topical, a-bit-vulgar, and dependent on current events, we only had the pilot presentation to work with. The episodes would not get locked until two days before air, so we needed to figure out a way for the footage to stay fresh.
THE SOLVE
We took advantage of the talents' voices/words and focused on them by using kinetic type so that the footage wouldn't get boring. By using bold type animations and fun graphics, it would translate straight over to social media posts so it felt young and appropriate to leverage what they were already known for. Their voices.
